The compelling story behind WEHOLDTHE“G” began when Rosy Muto Founder of WEHOLDTHEG had arrived in Los Angeles, California 6 years ago from Cherry Hill, New Jersey to begin her a mission. She had made her mark in the fashion industry as a celebrity stylist, wardrobe consultant and motivational guest speaker. While facing many obstacles on this incredible journey of self-determination, Rosy had to dig deep into finding her way from the many limitations instilled during her childhood. Rosy was diagnosed as a Special Educational Student through the Catholic school district since she was in preschool. She was told she had a ‘learning disability’ which began to develop into the wrong paradigms for her.
When Rosy was old enough to understand that she was enrolled in this system called the “EOF program” she began to do her research about it. Rosy had learned the ‘EOF program was to ensure meaningful access to higher education for those who come from backgrounds of economic and educational disadvantage. The fund assists low-income New Jersey residents who are capable and motivated but lack adequate preparation for college study.
Rosy was mortified after learning about the ‘EOF program and due to the educational disadvantages throughout grade school, her intentions for High School were to remove herself from these classes and into the college prep courses. Rosy was denied every year based on her aptitude tests results. Some of these tests were classified as “logical thinking” which immediately put fear into Rosy, because she was concerned that her way of thinking was always wrong due to her “learning disabilities” which created more insecurities regarding her intelligence.
Finally, Rosy made the decision for herself that she had enough and began to take matters into her own hands by creating a clear cut vision of what she really wanted to accomplish by goal setting without any limitations she thought she had. Rosy wanted to re-categorize herself through the power of infinite intelligence. She also wanted to prove to not only herself, but also to her family, and classmates that “whatever the mind can conceive and believe the mind can achieve”. quoted by the great Napoleon Hill. This quote gave her the inspiration and motivation to break through all her negative paradigms. The limiting beliefs Rosy had allowed her peers, family and educational system to instill in her she now used as fuel.
Once Rosy started taking ACTION she began to use the creative faculties of her mind to continue pursuing her dreams. Rosy connects and relates with those she shares her story of humility and triumph. Rosy then realized that her passion was to give back to those in society that also have limiting beliefs and negative paradigms holding them back by helping them find their own inner Genius! Rosy had found her inner genius when she set her mind to become a celebrity fashion stylist, by instilling confidence in her clients to not only look great but to also feel great from within! Once she broke into the fashion industry in 2009 styling celebrities like 50 cent, Kendall Jenner, Brooke Burke and many more, Rosy began to interpret herself as a true “G” and that was Genius in her mind. Her accomplishments in spite of all the disadvantages and limiting beliefs she grew up with led her to believe that anyone can bring out “genius” from within to do whatever they desire by following a specific path and philosophy.
Once Rosy learned how to change her own paradigms, she began her second mission to start a positive global movement through her motivational apparel line WEHOLDTHEG LLC.! In addition to the motivational aspect of WEHOLDTHEG the company also makes sure to use premium quality fabrics for the right fit and feel, that are made in the U.S.A to support our local businesses. Rosy also uses the slogan “Do what you feel is your Genius” to promote the main message of the brand to inspire as well as motivate all who are exposed to WEHOLDTHEG.
This apparel line will instill the beliefs that we all have the ability to empower ourselves. It starts with acquiring a high level of energy, following our intuition, and creating life by our own design. We promote the brand’s message and movement so that we all can share it, value it, and use it to help create more influential companies and jobs. Rosy is spreading the message through speaking engagements at many different schools as a motivational speaker to share and teach the steps she took to find her inner genius. She educates and inspires others to do the same for themselves. WEHOLDTHEG changes the old association of “G” from gangster to ‘G” for Genius to create a new positive paradigm and inspire others from within. As the great Napoleon Hill says, every adversity carries the seed of an equal or greater benefit and that is Genius itself!
Rosy Muto | Founder